Social media is the latest cutting edge form of business marketing and networking. As a small business owner, you need to take advantage of all of this opportunities. It allows you to directly communicate with the consumer and keep up with changing trends in your market. There are many platforms that you can take advantage of. These include websites and blogging sites, networking sites such as Facebook, video sharing sites, customer review sites and even podcasting sites. But how do you manage all these, when as a business owner your plate is already full thanks to other managerial and executive tasks? This is where a social media manager (SMM) comes in.
A SMM is a professional who is tasked with the responsibility of managing the many profiles you have created or want to create for your business. This means that it’s their job to assist you to create business profiles on the various sites and manage the content posted on those profiles. They can also handle customer service such as answering customers’ questions as well as managing your business’ reputation. You will also get clear explanations on how different platforms work and how they are interconnected.
So, what do you need to consider when hiring a small business social media manager?
1. The ideal SMM is a strategist. This means the person you hire to be your manager must be able to explain to you how they intend to run your marketing campaign. They must have vast experience running digital campaigns and of course with a track record of success.
2. A good SMM is passionate about technology. Social media and technology go hand in hand. As such, a good manager will always know what the latest technology is as this allows them to make progress in the field..They will know what the latest gadgets, apps and inventions are. If you are interviewing a small business SMM who does not seem to care about technology, please run in the opposite direction.
3. A good choice for your SMM is someone who has organizational skills and is knowledgeable. As earlier mentioned, there are many different platforms a small business can use to their advantage. Avoid SM managers who seem to think that Facebook is all there is to social media. Change is consistent in this environment, it can be very challenging to keep up with all of the changes on each and every platform.
When choosing a manager, keep in mind that the person you choose is going to be the face of your company as far as SM marketing is concerned. Therefore, choose someone with business understanding and someone who is able to communicate well with existing and potential customers. An excellent SMM is able to spot opportunities and help you turn those opportunities into profits for your business. As a business owner, you already know that the online consumer holds a lot of power as far as making purchases is concerned. Don’t let the opportunities presented by social media platforms pass you by.